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With the migration of the public away from television and radio, and toward the internet; accompanied by the potential of the net to, not only reach, but specifically target unheard of numbers of prospects, Webmercials are proving a more than viable alternative to traditional advertising. Whereas the conventional model of advertising relied on distracting viewers from the content that they had chosen, Webmercials allow you to deliver that content straight to interested parties: you can qualify leads right out of the gate. Webmercials can also provide a chance for your company or organization to reveal its fun side, its artistic side, or its deeply concerned side--perhaps even all at once--which are qualities highly prized by prospects.
Don't rely on traditional forms of advertising in unconventional times: embrace innovation.